Contents
- 1 My Portfolio
- 1.1 Spec Ad Copies & Ideas
- 1.2 Spec Print Ads
- 1.3 One-Minute-Briefs
- 1.3.0.1 The Drum Chip Shop Awards are BACK!!!To celebrate, we’re running a special brief with a Chip trophy to be won!!One Minute Brief of the Day: Create posters to advertise your local hashtag#ChipShops
- 1.3.0.2 @OneMinuteBriefs
- 1.3.0.3 💍 We’re not asking for a lifetime of commitment,just 60 seconds will do…
- 1.3.0.4
- 1.3.0.5 One Minute Brief of the Day:Create posters to advertise#WeddingRings
- 1.3.0.6 @OneMinuteBriefs
- 1.3.0.7 @OneMinuteBriefs
- 1.3.0.8 @OneMinuteBriefs
- 1.3.0.9 Can the OMBLES help a 5 year old girl promote an imaginary perfume?!We can offer a Cadbury’s Double Decker to the winner. And… Katie Smith has kindly offered a billboard space too!One Minute Brief of the Day:Create posters to advertise hashtag#CinderellasShoe a newly-launched perfume. 👠 Alice, 5, concocted the perfume (heavily diluted aftershave) with her father Matthew Kilgour after getting a bottle free with a magazine. She called it Cinderella’s Shoe! Deadline 6pm BST.
- 1.3.0.10 @OneMinuteBriefs
- 1.3.0.11 @OneMinuteBriefs
- 1.3.0.12 @OneMinuteBriefs
- 1.3.0.13 @OneMinuteBriefs
- 1.3.0.14 @OneMinuteBriefs
- 1.3.0.15 @OneMinuteBriefs
- 1.3.0.16 @OneMinuteBriefs
- 1.3.0.17 @OneMinuteBriefs
- 1.3.0.18 @OneMinuteBriefs
- 1.3.0.19 @OneMinuteBriefs
- 1.3.0.20 @OneMinuteBriefs
- 1.3.0.21 @OneMinuteBriefs
- 1.3.0.22 @OneMinuteBriefs
- 1.3.0.23 @OneMinuteBriefs
- 1.3.0.24 @OneMinuteBriefs
- 1.3.0.25 @OneMinuteBriefs
- 1.3.0.26 @OneMinuteBriefs
- 1.4 Spec Print Ads-Greetings
- 1.4.0.1 A warm, nostalgic Mother’s Day tribute that turns a bowl of Maggi into two minutes of pure mom-like comfort.
- 1.4.0.2 Life threw mud your way this Ganesh Chaturthi? 🐘💛 Don’t worry… just roll with it! 🌀✨
- 1.4.0.3 Black. Beautiful.Divine✨🖤True colors.True Beauty.
- 1.4.0.4 When Krishna meets Amul Baby at Reliance Smart… Let the Butter Banter Begin! 🧈😄
- 1.5 Spec Carousels
- 1.6 Spec Storyboards/Stock Concept Video
- 1.7 Spec Parody Concepts
My Portfolio
Spec Ad Copies & Ideas
Spec Print Ads
AMERICAN EXPRESS
The Original tagline, “Don’t Leave Home Without It.” is an imperative, cautionary line that positions the card as essential for any trip or purchase. It creates urgency and necessity, tapping into fear of being unprepared. By framing AmEx as something you simply can’t risk forgetting.
My version shifts the tone from fear of forgetting (like ‘Don’t Leave Home Without It’) to promise stress-free, indulgent travel. It reassures users they can spend without guilt, making the card feel like an easy, reliable partner in every adventure.
SPOTIFY
Music unites—and our Spotify OOH proves it.
SCHWEPPES
The original Ogilvy line—“Schweppervescence”—is a classic example of brand ownership through coined language. It merges “Schweppes” with “effervescence” suggesting that Schweppes doesn’t just have bubbles—it defines them.
My alternative—takes a more playful, emotional approach. It uses a pun while turning “Schwepped” into a brand verb, making the line more personal and engaging. My version is designed to be more emotionally resonant, making the brand feel approachable and charming.
Apple
This Apple campaign is about embracing the teeny weeny imperfections and flipping it into something positive.
No jack. No pause. Dongle sold separately.
Still — we complain, we troll, we buy anyway. 🍏
Be Apple — half full, kind of a guy.✨ Think Different.
One-Minute-Briefs
The Drum Chip Shop Awards are BACK!!!
To celebrate, we’re running a special brief with a Chip trophy to be won!!
One Minute Brief of the Day:
Create posters to advertise your local hashtagChipShops
@OneMinuteBriefs
💍 We’re not asking for a lifetime of commitment,
just 60 seconds will do…
One Minute Brief of the Day:
Create posters to advertise
#WeddingRings
@OneMinuteBriefs
@OneMinuteBriefs
@OneMinuteBriefs
Can the OMBLES help a 5 year old girl promote an imaginary perfume?!
We can offer a Cadbury’s Double Decker to the winner. And… Katie Smith has kindly offered a billboard space too!
One Minute Brief of the Day:
Create posters to advertise hashtagCinderellasShoe a newly-launched perfume. 👠
Alice, 5, concocted the perfume (heavily diluted aftershave) with her father Matthew Kilgour after getting a bottle free with a magazine. She called it Cinderella’s Shoe!
Deadline 6pm BST.
@OneMinuteBriefs
@OneMinuteBriefs
@OneMinuteBriefs:
One Minute Brief of the Day:
Create posters to advertise
hashtagMouseTraps
Post yours in the comment section below. Notes/Scribbles/Designs all welcome.
Enter as many times as you like!!
Just remember to add your name/handle in the top-left corner.
Deadline 6pm BST.
@OneMinuteBriefs
@OneMinuteBriefs
@OneMinuteBriefs:
No apps.
No video calls.
No scrolling.
Wouldn’t that be smart?
One Minute Brief of the Day:
Create posters to advertise
hashtagDumbPhones
@OneMinuteBriefs
@OneMinuteBriefs
@OneMinuteBriefs:
One Minute Brief of the Day:
Create billboard-style posters that could feature on digital screens and advans to promote the BestHeating.com brand around the Grand Designs Live event. hashtagBestHeatingBillboard
@OneMinuteBriefs
@OneMinuteBriefs
@OneMinuteBriefs:
Don’t worry, it’s not a stitch-up!
One Minute Brief of the Day:
Create posters to advertise
hashtagSewingMachines
@OneMinuteBriefs
@OneMinuteBriefs
@OneMinuteBriefs
@OneMinuteBriefs:
We’ve got a £1200 prize to be won with today’s brief and you’ve got a blank canvas to do whatever you want with. Get creative!!
One Minute Brief of the Day:
Create wrap designs/ideas for Chillblast to bring to life on their Antec C5 Curve case. hashtagChillblastChallenge
@OneMinuteBriefs
@OneMinuteBriefs
@OneMinuteBriefs:
Don’t worry, it’s not a stitch-up!
🧸 🎶 If you go down to the comments today,
you’re sure for a big surprise…
One Minute Brief of the Day:
Create posters to advertise hashtagTeddyBears
@OneMinuteBriefs
@OneMinuteBriefs
@OneMinuteBriefs
@OneMinuteBriefs
Spec Print Ads-Greetings
A warm, nostalgic Mother’s Day tribute that turns a bowl of Maggi into two minutes of pure mom-like comfort.
Life threw mud your way this Ganesh Chaturthi? 🐘💛 Don’t worry… just roll with it! 🌀✨
Black. Beautiful.Divine✨🖤True colors.True Beauty.
When Krishna meets Amul Baby at Reliance Smart… Let the Butter Banter Begin! 🧈😄
Spec Carousels
HYUNDAI CONSTRUCTION EQUIPMENT
From Hyundai Construction Equipment: a Raksha Bandhan greeting that’s cheeky, cute, and warm in all the right ways.
Spec Storyboards/Stock Concept Video
VOLKSWAGEN
Spec ad concept for Volkswagen, using stock footage. Edited, scripted, and styled to evoke Volkswagen’s signature “human, adventurous, approachable” brand tone.
“We’re not here to impress. We’re here to serve. Folks Wagon.”
-Cars today are status symbols, tech showcases, or intimidating purchases. People crave something human, friendly, and down-to earth.
-It’s true to the brand’s roots.
-It makes “Volkswagen” feel like the friendliest car brand on Earth.
DOVE
Cut through empty promises with honest beauty. A concept for Dove that calls out over-the-top claims and celebrates real, uplifting care. Crafted to show Dove’s quiet confidence and genuine warmth.
Spec Parody Concepts
KELLOGG'S
Kellogg’s said: “Snap! Crackle! Pop!” but there’s a dark truth behind the jingle. Let’s read between the sounds.
MARLBORO
“Check out the Marlboro ad gone awry.”
Discover the truth behind the smoke.